Special Feature 1
China Report: “AEON MALL Wuhan Jingkai”
Strategic Move in Wuhan,
the Fastest Growing City in China
Wuhan, the capital of Hubei Province, is one of the fastest growing cities in China. Currently there are more development projects in progress there than in Beijing when the Olympics were held. AEON MALL Wuhan Jingkai, which opened as the second mall in Wuhan in the Wuhan Economic & Technological Development Zone in the southwest part of the capital that is undergoing development as a subcenter, is the largest flagship mall in China.
The number of visitors to the mall has grown steadily to 15 million annually, rising at a much faster pace than planned. The mall has been well received, and has set a positive course for the future.
Flagship mall boasting the region’s largest site area of 270,000 square meters.
AEON MALL Wuhan Jingkai brings together 300 specialty stores in Hall A and Hall B, measuring 530 meters in length on the largest site area in Wuhan, totaling 270,000 square meters, and with parking spaces for 4,500 cars, the most in the city. Aiming to become a lifestyle mall where customers of various generations, particularly families, come to spend time and have fun all day, the mall has given shape to its concept of “fun from the heart and five senses” by offering a wide variety of stores and facilities. There is a restaurant zone where customers can enjoy cuisine from many different parts of China and countries around the world, various kinds of kids’ amusement facilities such as FANPEKKA provided by AEON Fantasy, Cutting up, a popular sports gym, and a cinema complex with eight screens and 1,362 seats. The mall provides customers with “special moments” through various events such as the Japan Fair and workshops given by specialty stores on one of the largest event courts in the region set up on the site.
Creating a future vision of incorporating area growth, applying our strength of Japanese quality and services.
We place particular emphasis on Japanese-style cordial hospitality and the creation of a pleasant and comfortable space in the operation of our malls. The perfect example of this is our restroom concept. We not only set up a children’s bathroom, baby room, and powder room, but also arrange restroom spaces based on a different theme for each floor. Customers rate our restrooms highly for offering bright, clean, and pleasant spaces, a stark contrast to the image of restrooms at existing commercial facilities.
In addition, the courteous response of staff who received training about Japanese-style customer service, as well as other devices that make children happy, such as a cruising train running inside the mall and shopping carts decorated with characters, have also been well-received. We plan to develop three additional malls in the Wuhan area including Wuchang, the largest district in Wuhan, based on a cooperation agreement with the Wuhan Municipal People’s Government. We will promote the mall opening strategy to cover the entire area of Wuhan, a high growth region, through the two existing malls and three new malls.
We also want to help improve the commercial level of the region with Japanese-style hospitality.
At the mall, we always strive to improve the hospitality and motivation of tenants’ employees through hospitality training by Japanese instructors and a customer service contest. The employees in the mall will continue working together to offer high quality services that boost the brand value and contribute to the development of commercial facilities.