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ÆON MALL’s Business Model
The mission of ÆON MALL is to continually improve revenues after a shopping mall opens and raise its value. Using a basic format, we pursue the development of shopping malls that serve as a one-stop solution for customers who visit. Furthermore, we have the expertise to provide support for tenants that forms the basis for close partnerships. We are working with tenants to develop a range of initiatives to better attract customers, and to improve customer satisfaction by creating safe and comfortable shopping malls.
Anchor stores (typically Japanese-style GMS*, department stores, or a collection of other large-scale specialty stores) are placed at either end of the mall. The space in between is then filled with a wide variety of specialty stores. The low-rise structural style of the mall building, generally two or three floors, makes it easy for visitors to move around.
*A combination of supermarket and U.S.-style general merchandise store under one roof
We assume that customers will access our malls primarily by car. For this reason, as a rule we select outlying and suburban areas of major cities and regional centers for mall development. Of ÆON MALL’s 56 shopping malls in Japan, 19 are located in front of or in close vicinity to railway terminals.
As a rule, the gross leasable area of our commercial facilities is 70,000 to 80,000m2 to allow for the creation of spaces that will attract customers and provide them with a variety of functions.
Enabling easy access by car is essential for drawing in customers. This requires securing a large parking area that can handle more than 3,500 cars.
At the development stage ÆON MALL plans for the space needed for future floor expansion to continuously enhance the mall's revenues, then takes steps to secure a site expansive enough to accommodate this plan.
In the development of shopping malls, we generally prefer a model of leasing the site and owning the building. Our standard for investment profitability is a ratio of EBITDA to total investment of more than 13%.
ÆON is a retailing group of 179 companies (as of February 28, 2011), based both in Japan and overseas, under a pure holding company, ÆON Co., Ltd. The Group operates in 12 businesses including general merchandise stores, specialty stores, shopping center development, and services. ÆON MALL, as ÆON’s core company responsible for shopping mall development, acts as the business incubator for the Group.