One of the projects in the regional promotion event held jointly by three cities including Niihama City was also carried out at the Toyo Monozukuri Festival. Since many customers come to AEON MALL for shopping, even those who are not usually interested in manufacturing participated in this event.Because the executive committee of "Toyo Monozukuri Festival" that has been organized by AEON MALL was launched this time, I feel that an organizational structure was established for participating or-ganizations. We were able to create events together by pro-actively taking part in planning and operation while exchang-ing opinions.We would like to work with AEON MALL to solve various problems confronting Niihama City including the shortage of human resources in the manu-facturing industry.As this is our third year cooperating in this event, we have built a better rapport with AEON MALL. Wishing to broaden the appeal of the manufacturing industry by continuing this project, we launched an executive com-mittee to create a public environment all citizens can easily participate in.The “Empty can copter ight duration competition” is useful not only for companies to earn recognition by showing o their high technical skills, but also for uniting our employees to achieve their shared goals.By recruiting a wide range of participants from various elds not limited to the manufactur-ing sector, many people were able to experience the fun of industrial production.In the future, we would like to help solve the workforce short-age in the manufacturing in-dustry by promoting the Toyo Monozukuri Festival throughout the 77 cooperatives, as well as by putting more eorts into pub-lic relations activities.As the "Ultimate localization" project, I proposed "Toyo Monozukuri Festival" in 2017, my rst year after joining the company.The festival has been getting more exciting year by year, and the third festival has evolved into a project that everyone can enjoy. In order to ensure future continuity, the Executive Committee that was formed this time shares operation know-how with manufacturing companies and governments."Working Men's and Women's Coordinated Outt Collection", which has been held since the rst event, exhibited coordinated outts for a certain period using panels by changing the convention-al method. In addition to reducing the burden on participants, which has been an issue for a long time, this year's exhibition was well received by apparel specialty stores, commenting that "Cus-tomers can view our clothes for an extensive pe-riod."I feel that we are strengthening our ties with the local community by continuing the exhibition and consulting with the authorities about other mat-ters not relating to the event as well. As for the future, I would like to keep developing myself so that I can fulll customers' expectations as an employee of AEON MALL.Evolving into a project to further revitalize the regionBuilding a relationship that allows us to share our city's challengesExecutive Committee launched to hold continuous eventsThe number of project proposals in 2019 increased by about 1.5 times since we launched the "Ultimate localization" project in 2015. Many of them were diligently formulated by our young employees and locally based part-time sta to boost each region. Projects that are more rooted in the local community and receiving high hopes from the authority have been increasing in recent years. In addition to having the person in charge of the best project give a presentation at our headquarters, since the year before last , we have been holding training sessions where leaders of successful cases could share their experiences and their struggles as a learning opportunity and self-development facilitator for young employees selected from all over the country. As this project leads to a chance for sta to realize their visions, I look forward to seeing more of our employees' free ideas in the future.Creating self-development opportunities for employees while revitalizing the regionSDGsSustainable Development GoalsToru IshikawaDeputy Section ManagerIndustry Promotion Section, Economic Aairs Department Niihama CityHiroshi FujikawaSecretary GeneralNiihama Machine Industry CooperativeMiho NagashimaSales sta, AEON MALL Niihama(Akio Mishima: Managing Director and General Manager of Sales Division)AEON MALL CSR / ESG Report 202015
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