Contestants made an "empty can copter" by cutting, bending and glu-ing empty cans (up to 500ml), and dropped it from the second oor onto the designated area, competing to see how long it would stay in the air. Until last time, only com-panies and schools involved in manufacturing participated. This time, we recruited participants from the general public as well, and 34 groups including children faced o against each other.Nine people working at manufacturing sites in Niihama City and Saijo City served as models, and each per-son's work scene was displayed along with the coor-dinated outts select-ed by each specialty store. Visitors enjoyed the big dierence in the contestants’ ap-pearances.AEON MALL Niihama (Ehime Prefecture)AEON MALL Niihama (Ehime Prefecture)We have built relationships of trust with local residents by contributing to the cultural development through our consistent eorts to broadly spread the charms of the region.Continuously Spreading Regional Cultures and IndustriesConnection with Communities "Ultimate localization" to increase the charms of the regionIn order to achieve one of our management visions, "We work with our partners to take on the challenge of ultimate localization that continues to enhance the charms of the region", we are soliciting unique plans, mainly from young employees, to promote the charms of the region. This year, our fth year, we received 297 proposals from malls across the country.Strengthening relationships of trust with the local community by making continuous regional contributions"Toyo Monozukuri Festival 2019" is an event held with the aim of conveying the high level of manufacturing technology and the fun of manufacturing to the locals. This event has been held since it was selected for the "Ultimate localization" project in 2017. At this year marked the third festival, we deepened further cooperation by organizing an executive committee with governments, local companies, and colleges of technology, and realized a more advanced project than that of the rst year.Amazing manufacturing skill competition (Empty can copter flight duration competition)Working men’s and women’s coordinated outfit collectionAEON MALL CSR / ESG Report 202014
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