Creating opportunities for opera viewingIn our pursuit of designing a mall that will become a place of relaxation for local residents, we are oering them the op-portunity to become more familiar with opera by cooperat-ing with The Japan Opera Foundation (The Fujiwara Opera / Japan Opera Association). Opera appreciation events have been very well received since it was rst held in 2017, and the number of per-formances to date has reached 132 times. This scal year, we've expand-ed the scale and held opera concerts in a total of 28 malls.AEON MALL's concept of "Happiness Mall" has also spread to our customers. We would like to es-tablish the image of "AEON MALL = Sports" by making eorts to contribute to healthier living, such as further evolution of the AEON MALL Walking program we have been promoting to date. We will continue to provide a setting where customers can have fun while building their physical strength.Strengthening health awareness by bringing joy to exerciseTown development agreement with SaiseikaiWe have entered into an agreement with the Social Welfare Organization Saiseikai Imperial Gift Foundation which em-bodies social inclusion through the comprehensive provision of medical, health and welfare activities, and are contrib-uting to local town development in which both parties are based. As the rst step of our contribution activities, in June 2019, we held AEON MALL Walking and an experience fair re-garding medical eld for children at AEON MALL Takaoka (Toyama Prefecture) under the theme of "Health".As global sports events continue to be held in Ja-pan, we have launched the "Sport in Life" project to realize a society in which as many people as possible can get involved in athletic activities. With the goal of raising adult’s sports participa-tion rate to 65%, the sporting world as well as a broad range of companies and organizations are participating in this project.Sports do not necessarily require special facilities or preparation. We encourage people who have never engaged in sports to incorporate physical activity habits into their daily lives and continue to enjoy them. Walking activities carried out at AEON MALLs all over the country are an absolutely ideal way for customers to take walks without having to change their clothes, all the while enjoying shop-ping and getting into the habit of exercising.I hope that AEON MALL, as a gathering place for many people, will continue to facilitate interac-tions through sports, and contribute to the real-ization of an inclusive society with parasport as well.Yoko Fujie Deputy Director General, Japan Sports AgencyLooking forward to AEON MALL’s potential as a place to discover sportsSupporting Japan Sports Agency's Sport in Life projectAEON MALL has been cooperating with the Ministry of Health, Labor and Welfare and Japan Sports Agency in their eorts to improve health. In 2019, we endorsed the new project "Sport in Life" advocated by Japan Sports Agency. For two months from July, we implemented a sports experience project "Mall de Sports" that utilized a cool and comfortable mall environment throughout about 150 malls. Participants were able to expe-rience the fun of moving their bodies while attending sports experience events and shopping.SDGsSustainable Development GoalsAkio MishimaManaging Director and General Manager of Sales DivisionAEON MALL CSR / ESG Report 202013
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