SDGsSustainable Development GoalsI learnt the philosophy of "Customer First" from the general man-ager. When guiding and training my local sta, I had some di-culties to make them understand initiatives that were not part of Indonesian culture such as garbage separation, and make the sta strongly recognize the philosophies. By teaching the sta with AEON MALL's ideas through new communication meth-ods such as using words and pictures to explain reasons, we are making eorts to ensure customers’ safety and security.To improve awareness of customer services, we hold the “Cus-tomer service role-playing contest” not only in Japan but also overseas, where employees of the specialty store compete for the supremacy of skills they have been enhancing in their daily work. In China, we held the third national contest for about 45,000 employees of about 3,300 stores from 17 malls. We also held the role-playing con-test in Cambo-dia, Vietnam, and Indonesia, thus we are enlarging the scope of ac-tivities.AEON MALL Sen Sok City [Cambodia]Local sta inheriting AEON MALL’s philosophiesTo improve customer service skillsTimotius NurtanioManager, Facility Management Department PT. AEON MALL INDONESIA (Indonesian local subsidiary) AEON MALL CSR / ESG Report 201929
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