THE OUTLETS HIROSHIMA (Hiroshima Prefecture) that is completely dier-ent from existing malls opened in April 2018 as a regional revitalization type commercial facility. With the concept of "Encounters with the local communi-ty" such as the largest "full-scale outlet mall" with about 120 dierent brands in the Chugoku and Shikoku regions, "Entertainment" which keeps all gener-ations excited, foods and local specialties in the Seto Inland Sea and San-in areas including Hiroshima, we want to get closer to daily lives of local resi-dents and widely respond to domestic and overseas demands for tourism. We strive to strengthen our capability to respond to the inbound demand, for example, by installing bulk duty-free counter, and introducing a barcode settlement service at about 60 stores, and to consider the trac environment, for example, by operating public buses arriving at and departing from Hiro-shima Station on weekends. We have received a large number of customers since our mall opened, and we were selected for Nikkei MJ Award (Excellence Award) of the "2018 Nikkei Superior Products and Services Awards"."Hiroshima regional urban area" is composed of 24 cities and towns within an approximately 60 km radius of the central area of Hiroshima City including Mihara City area in the east and Yanai City area in Yamaguchi Prefecture in the west. Collaboration and interaction are being facilitated to sustain the population of more than two million people within the area. We opened "V BASE" at THE OUTLETS HIROSHIMA, regional revitalization type commercial facilities, as a base for dispatching information for conveying the charms of a wide variety of specialties and various tourist attractions within the area to local people and domestic and foreign tourists. It was our rst attempt to place our base within commercial facilities. Our stas who is stationed at the base receives many inquiries about specialties and sightseeing spots of individual cities and towns, and new exchanges New Prospects for Domestic MallsAiming for AEON MALL that can Offer More New ProposalsIn response to diversied needs, AEON MALL is working to create shopping malls required by local customers.Opened the rst regional revitalization type commercial facility “THE OUTLETS”Birth of a base where there is information about 24 neighboring cities and townsAEON MALL CSR / ESG Report 201924
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