SDGsSustainable Development GoalsContinuing eorts to disseminate the shogi culture throughout JapanWe requested cooperation from AEON MALL for the "2,000 Shogi Tournament 2018", knowing their past proactive eort toward the dissemination of shogi culture, and received various kinds of support from AEON MALL including the use of the venue.To have more fun with the citizens on the occasion of Tendo City's 60th anniversary, we took on the challenge of holding the “2,000 Shogi Tournament 2018” with the desire to increase the number of people who can play shogi. We had diculty at-taining results because it was hard to gather participants; how-ever, thanks to AEON MALL's advertising capabilities and the local residents' aection for shogi, the number of participants exceeded our expectations. Because of the sense of accom-plishment that the local community united to break the record, each individual's attachment to shogi was deepened. Above all, I am happy that we were able to promote the shogi culture throughout Japan beyond Tendo City. I hope that AEON MALL will continue to provide us with various supports including dissemina-tion and promotion of shogi.Working with citizens on cultural developmentIn order to live up to the reputation of Tendo City as the city of shogi, we had a strong wish to make "2,000 Shogi Tournament 2018" a success. To achieve the record, we took various mea-sures such as holding temporary classes in cooperation with rel-evant administrative organs in various places in the city to teach rules including the way of moving shogi pieces. There were many people who hesitated to play because they had never played shogi before to lower the bar we allowed people to decide the game opponent beforehand and participate with their families and friends. The "2,000 Shogi Tournament 2018" provided a great opportunity to disseminate the culture of Tendo City, with the participation of many children and people who had not been interested in shogi, thanks to AEON MALL's eorts of holding a pre-event before the actual performance. We will pass on the tra-dition, in cooperation with AEON MALL, of playing shogi games and making shogi pieces to future generations, and make the tradition known not only in Japan but overseas as well with Tendo City serving as a base.Project to spread of "shogi" cultureHidekazu MurayamaDivision manager Commerce and Tourism Division Economy part, Tendo city Yoshimi OizumiTendo Branch President Japan Shogi Association (Public Interest Incorporated Association)The National Child Shogi Championship Match provided an opportunity to make Tendo City better known as the city of shogi because qualifying competitions were held in various places throughout Japan. I am happy if many people become aware of Tendo City as a place that is the goal for ele-mentary schoolchildren who play shogi across the country. I hope the nals will continue to be held in Tendo City in the future too. Tendo City has a variety of tourist attractions other than shogi-related at-tractions. We will further promote the revitalization of regional communities in cooperation with AEON MALL.The “National Child Shogi Championship Match” has been held once a year. With the full support of AEON MALL, qualifying competitions for this 4th championship match were held with the participation of 1,132 players. Partici-pants are continuing to expand. And 12 nalists gathered at AEON MALL Tendo : to participate in the nal match held in October 2018.National Child Shogi Championship MatchMasayoshi Takahashi Managing DirectorTendo City Tourism Products Association (General Incorporated Association)AEON MALL CSR / ESG Report 201919
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