AEON MALL Tendo [Yamagata Prefecture]We feel that having built relationships of trust with local residents through various community contribution activities such as con-tinuing to hold "National Shogi Championship Match", led to the success of the "2,000 Shogi Tournament 2018". We wanted to succeed in activities to which local residents have strong devo-tion so we took the lead in participating in Executive Committee meetings and holding repeated discussions. Many players par-ticipated from all over Japan as a result of proactive PR activities such as handing out iers at the qualifying competition venue for "National Child Shogi Championship Match" held at our nation-wide shopping malls. As a venue with a capacity of 5000 people, we were relieved to nish the match without any trouble by ad-justing the date of the championship match in consideration of shoppers, improving eciency of admissions on that day, and pursuing smooth and safe operations. Through the “2,000 Shogi Tournament 2018”, I be-lieve that we were able to deepen our bonds with the people of Tendo City and evolve into a mall rooted in the local community. In the future, we will cooperate in the birth of a professional sho-gi player from Tendo City, which local residents are waiting for, and revitalize Tendo City by making the best use of many out-standing attractive tourist attractions.The “Ultimate localization” plan started in 2015 to gather original plans for spreading the charms of the region from individual malls and carry out excellent plans that are selected. In the rst year, AEON MALL Tendo (Yamagata Prefecture) that planned and executed "National Child Shogi Championship Match" has contributed to the development of shogi (Japanese chess) culture with Tendo City and relevant organizations since then. In October 2018, AEON MALL Tendo achieved Guinness World Record for the number of simultane-ous games at “2,000 Shogi Tournament 2018” held at the mall as an event commemorating the 60th anniversary of Tendo City. After engaging in preparations with members of more than 40 organizations for over 8 months, players from across generations gathered from all over the country at the special venue in the parking lot of the mall, and about 4,700 players competed in games simultaneously, resulting in successfully breaking the record.Kazuya KoderaGeneral Manager AEON MALL TendoNanami Seino Sales Representative AEON MALL TendoAchieved Guinness World Record® based on relationships of trust built through "Ultimate localization"With Local CommunitiesWe are creating shopping malls that can grow and develop with local cultures and regional industries. AEON MALL provides experiences for customers to rediscover local attractions and preserve cultural traditions.Aiming for AEON MALL that Can Further Contribute to Local Communities Aiming for a mall having roots in the local community through the accumulation of regional contributionsAEON MALL CSR / ESG Report 201918
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