Happy mind and healthy bodyExciting and relaxing spacesPlace filled with local people's smilesGoods and services for a fruitful lifeAEON MALL Walking x Fun + Walk ProjectTo support customers' healthy life-styles, AEON MALL oers AEON MALL Walking through which any-one can enjoy shopping and physical exercise without being inuenced by season, weather, or time. We en-dorse "FUN + WALK PROJECT", a public and private partnership proj-ect, "Make walking more enjoyable, make fun things healthier" promoted by Japan Sports Agency. Towards this end, our shopping malls all over Japan are working on the creation of mechanisms capable of motivating people to walk indoors. Mr. Daichi Suzuki who is Director General of Japan Sports Agency, Ms. Kaya Kiyohara who serves as an image character of "Happiness Mall", and Akio Yoshida who is President of AEON MALL attended the press conference held in September 2018. Director General Daichi Suzuki commented, "Anybody can easily take a walk while shopping without being inuenced by season or weather and enjoy a comfortable walk even in a hot region or a snowy region. I would like people all over Japan to learn this AEON MALL Walking and become aware of walking in a familiar place." On January 25 and 26, 2019, AEON MALL Hiroshima Fuchu (Hiroshima Prefecture) held an event "FUN + HEALTH FESTA" in coop-eration with three ministries and agency: Ministry of Health, Labor and Welfare, Ministry of Economy, Trade and Industry, and Japan Sports Agency. We made a concerted eort to increase customers' health consciousness by creating a "Healthy Gourmet Guide" book-let which includes healthy menus of restaurants collected in collaboration with local university students, and exhibiting "FUN + WALK STYLE" commuting shoes and clothes focused on walkability with the cooperation of specialty stores.Health(From left) Ms. Kaya Kiyohara, Director General Daichi Suzuki, AEON MALL President Akio Yoshida “Happiness Mall” ProjectAiming for AEON MALL that Puts More Smiles on the Faces of Customers AEON MALL CSR / ESG Report 201914
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