Four Functions That Shape Shopping Malls
ÆON MALL is bolstering the four functions that shape its shopping centers: shopping, entertainment, community, and ecology. Through this strengthening, ÆON MALL intends to create shopping malls that are not only the most competitive in their respective regions, but that are considered a hub of the local community. By offering the newest products and services, as well as the most up-to-date information, ÆON MALL is developing malls that constantly evolve, together with changing lifestyles, and thereby offer one-stop solutions for all our customers’ daily needs.
Our shopping malls are home to a wide variety of specialty stores catering to every possible need, from fashion, general merchandise, and services, as well as restaurants, to food and daily goods at the GMS anchor store. When selecting specialty stores, we consider very carefully the balance of nationwide chain stores, local retailers, and stores making their first foray into that local market. In this way, we believe that the tenant mix at our malls remains dynamic and in tune with the lifestyle patterns of our customers, and creates an atmosphere conducive to comfortable, enjoyable shopping.
Our shopping malls offer more than just a place to eat and shop. There are endless entertainment options, including cinemas, fitness centers, and facilities providing instruction in cultural activities such as martial arts english conversation, cookery and flower arranging. We also hold concerts featuring local musicians and events involving customer participation. This element of our mall is designed to create a relaxing, comfortable space in which customers can spend a whole day with their family, friends, or partners.
ÆON MALL shopping malls are aggressively introducing a number of public facilities, such as bank and post office branches, as well as healthcare facilities and branch offices of local government. The ÆON 1% Club is active in local communities in a host of functions, including support for local festivals, traditional arts, and cultural activities, not to mention providing venues for blood donation drives, tax return filing centers, and early voting sites. ÆON MALL is also entering into cooperative disaster response agreements with local governments and other entities in the regions where it develops to help secure lifeline services in case of an emergency, thus increasing further the importance of our malls as one pillar of local social infrastructure.
At ÆON MALL, we are taking proactive steps to curb our carbon emissions and preserve local environments, with our eventual goal being the development of “zero emission shopping malls.” To this end, we have introduced a number of energy saving technologies, such as ice thermal storage systems for air conditioning, solar power generation systems, and LED lighting, as well as promoting the recycling of all waste generated by our malls, and endeavoring to provide our customers with information on environmental preservation. Another example of such steps is the “ÆON Hometown Forests” program in which ÆON MALL and local residents plant saplings from local species of flora within the grounds of each shopping mall.