CSR

The Five Pillars of
AEON MALL CSR
Together with
Local Communities

SDGsSustainable
Development Goals

  • 1.NO POVERTY
  • 9.INDUSTRY, INNOVATION AND INFRASTRUCTURE
  • 10.REDUCED INEQUALITIES
  • 11.SUSTAINABLE CITIES AND COMMUNITIES
  • 12.RESPONSIBLE CONSUMPTION AND PRODUCTION
  • 17.PARTNERSHIPS FOR THE GOALS

Continuous contribution to local communities

We keep close contact with local communities to share and solve issues, and make a commitment to meet needs of local residents.

Opened polling stations

Opened polling stations

At the 48th election of the House of Representatives held in October 2017, we opened early polling stations at 31 AEON MALLs and AEON Shopping Center in Japan (30 early polling stations and 1 same-day polling station). We created an environment where not only customers could cast a vote in a comfortable environment, but also provided employees working at our malls with convenience of being able to vote easily.

Clean & Green Activities

On the 11th of each month, designated as "AEON Day", we have been cleaning up sidewalks, parks, tree-planting zones and other areas around our malls, with cooperation of specialty store staff. In December 2017, designated as “Asaminami Clean Communication”, AEON MALL Hiroshima Gion (Hiroshima Prefecture) conducted cleanup activities with Asaminami Ward Office and Sanfrecce Hiroshima.

AEON Happy Yellow Receipt Campaign

Yellow receipts are issued at the time of payment on the 11th of each month. If receipts are put in a special box with local welfare organization names on it, we donate items equivalent to 1% of total revenue shown on the receipts to organization.

  Date JPY
■Disabled person manufacturing support fund-raising (Feb. 11 – Mar. 12, 2017) 2,629,830
■Myanmar school construction support fund-raising (Apr. 1 – May 28, 2017) 6,105,924
■24-hour TV program charity fund-raising (Jun. 16 – Sep. 3, 2017) 31,851,765
■Kyushu heavy rainfall disaster emergency support fund-raising (Jul. 10 – Jul. 23, 2017) 48,865,363
■AEON UNICEF safe water campaign fund-raising (Oct. 1 – Oct. 31, 2017) 2,521,231
■Asia disabled person support fund-raising (Nov. 4 – Dec. 3, 2017) 2,888,248
    Total JPY 48,409,932

Support of traditional events and festivals

With assistance of AEON 1% Club, during the period of Awa Dancing Festival in 2017, AEON MALL Tokushima (Tokushima Prefecture) invited regional famous unions and had them perform in the mall, and “AEON Union” composed of our employees plus the idol group STU48 performed dancing at a theater in the city.

“Ultimate localization” for enhancing regional attractiveness

To realize “ultimate localization” that is one of our management visions, we are seeking original plans for promoting regional attractiveness from young employees and flextime employees (part-time workers) of each mall. In our third year, this time we executed 12 plans which were carefully selected from 244 ideas we have received from all over Japan.

FY2017 “Ultimate localization” executed plans

■New! au lait! QUALITE PRIX [Hokkaido Prefecture]
■August 10 (Hat day) AEON MALL Kasukabe [Saitama Prefecture]
■GO! GO! Bicycle kingdom Saitama AEON LakeTown mori [Saitama Prefecture]
■Discover! Nishitama casket AEON MALL Hinode [Tokyo Metropolis]
■- Make our town Hino a stage for masterpieces - Location panel caravan AEON MALL Tamadaira Woods [Tokyo Metropolis]
■Become more familiar with Jazz - Music spread from Jazz - AEON MALL Okazaki [Aichi Prefecture]
■Large book ”Kakamigahara Walk” AEON MALL Kakamigahara [Gifu Prefecture]
■The 1st Goldfish Fest in AEON MALL Yamatokoriyama AEON MALL Yamatokoriyama [Nara Prefecture]
■Wakayama Sake x Women Fest AEON MALL Wakayama [Wakayama Prefecture]
■mt - Masking Tape - de Asobo - Make AEON MALL Kurashiki fun and exciting - AEON MALL Kurashiki [Okayama Prefecture]
■Industrial City Monozukuri Fest - COOL NIIHAMA - AEON MALL Niihama [Ehime Prefecture]
■Toushibi Week AEON MALL Okinawa Rycom [Okinawa Prefecture]

Industrial City Monozukuri Fest - COOL NIIHAMA -
AEON MALL Niihama [Ehime Prefecture]

Niihama City is supporting Japanese industries as an industrial city. We promoted joy of manufacturing by offering on-stage presentations, experience-based classes, and exhibits for three days, including “Amazing monozukuri technique competition” where local companies and students compete for their monozukuri (manufacturing) techniques, and “Genba Danshi ON/OFF Mitemima Show” fashion show by employees working in a manufacturing company.

Industrial City Monozukuri Fest - COOL NIIHAMA - AEON MALL Niihama [Ehime Prefecture]

We were involved from making proposals on content of “Amazing monozukuri technique competition”. Each company manufactured exhibits by displaying their technique, and our company repeated trial production for 50 times. I hope this competition will promote PR activities and help recruitment of each company by conveying joy of manufacturing to everyone.

Hironori Hagio
President
Hagio High Pressure
Containers Co., Ltd.

Hironori Hagio President Hagio High Pressure Containers Co., Ltd.

Because of competing techniques in a place where a lot of people gather, this festival became a good opportunity for elementary and junior high school students to know Niihama National College of Technology. It also became an opportunity for students to learn a lot by having close relationships with staff of companies, and think of what they will do after they graduate.

Professor Shinya Shiga
Department of Environmental and Materials Engineering
Niihama National College of Technology

Professor Shinya Shiga Department of Environmental and Materials Engineering Niihama National College of Technology

By setting up a venue at Aeon Mall, we were able to convey fun to citizens who are not so familiar with the industry.We will continue to promote nationwide recognition of manufacturing city Niihama which is celebrating the 80th anniversary of city government.

Toru Ishikawa
Deputy Section Manager Industry Promotion
Section
Economic Affairs Department Niihama City

Toru Ishikawa Deputy Section Manager Industry Promotion Section Economic Affairs Department Niihama City

At my first year in AEON MALL, I myself planned the project while gaining knowledge of the region. Although I was a bit worried, I was somehow able to give shape to my commitment thanks to cooperation from local residents as well as help from my bosses and seniors. This experience is very important for me.

Miho Nagashima
Sales staff,
AEON MALL Niihama

Miho Nagashima Sales staff, AEON MALL Niihama