CSR

Feature

Feature 01

Mall of "Happiness"

①“Happiness Mall”
Project

New events of domestic malls
in Japan

SDGsSustainable
Development Goals

  • 3.GOOD HEALTH AND WELL-BEING
  • 4.QUALITY EDUCATION
  • 12.RESPONSIBLE CONSUMPTION AND PRODUCTION

Health

Contribute to daily health habits, and support building healthy bodies.
New sense of yoga "Sup Yoga" trial event

We hold yoga classes in various places in Japan and carry out not only regular classes but also trial events such as “Sup Yoga” that cannot be experienced.

New sense of yoga
AEON MALL Walking

We hold the “AEON Mall Walking” event at more than 140 malls for people to walk in the site for the purpose of promoting health. We hold lessons on how to walk on a regular basis by scheduling special courses and displaying distance and calorie consumption. This event has gained a good reputation because participants can exercise regardless of weather or season.

AEON MALL Walking
Running class

We hold events of "Running attack" at multiple malls in cooperation with Japan Running Association and "Sports Authority". We provided support to make children think "running is fun".

Running class

Wellness

Offer healing and excitement through culture and art experiences that enrich people's lives.
AEON MALL Rakugo

Since 2013, we have been holding an event where people can enjoy sign language rakugo (comic storytelling) and classical rakugo, both of which are performed by Fukudanji Katsura shisho (master) school. We held this event at 31 malls throughout Japan in FY2017.

AEON MALL Rakugo
Opera appreciation event

AEON MALL Nagakute and AEON MALL Tokoname (both in Aichi Prefecture) held an opera appreciation event by using cinema complex in the building. Participants could enjoy opera, as well as videos in the same time.

Opera appreciation event
Premium Live & Beauty Fest

AEON MALL Okazaki (Aichi Prefecture) held an event for women combining a jazz band's live performance and a beauty experience in cooperation with specialty stores. This provided a healing time to more than 70 customers.

Premium Live & Beauty Fest

Community

Create a place where people gather and connect with each other, to become an indispensable place.
National "Shogi" Championship Match

AEON MALL Tendo in Tendo City, Yamagata Prefecture, which is known as a famous production area of "shogi" (Japanese chess) pieces, held “The 1st AEON MALL Tendo Cup Battle National Shogi Championship Match”. Recommended players invited from across Japan and players selected by Tendo City competed with each other. (Cosponsored by: Public Interest Incorporated Foundation AEON 1% Club)

National
Promoted local production for local consumption

AEON MALL Shinkomatsu (Ishikawa Prefecture) promoted local production for local consumption by having each restaurant develop original menus drawn from locally produced Komatsu tomatoes as the campaign featuring health promotion.

Promoted local production for local consumption
Local PR event

AEON MALL Hinode (Tokyo Metropolis), in cooperation with 8 neighboring municipalities, held the PR event “Discover! Nishitamatebako” crammed full of attractiveness of the region. This event became a venue for exchange between local residents and administrative officers while conveying attractiveness of rich natural environment in the Nishitama region to participants.

Local PR event

Opportunity

Give opportunities and hints to enrich lifestyle.
Let's learn secrets of eye – Miruiku workshop –

AEON MALL Chiba NEW TOWN (Chiba Prefecture) and AEON MALL Musashi Murayama (Tokyo Metropolis) held a joint project with JINS and Gakken Kids Net “Let's learn secrets of eye - Miruiku workshop –” for elementary school students to enjoy learning structure of eyes and good things for eyes. This event not only explained mechanism by which we can see things and eyesight and near-sightedness mechanisms, but also provided manual work experience on 3D glasses.

Let's learn secrets of eye – Miruiku workshop –
Gift event

AEON MALLs throughout Japan strengthened events for gifts throughout the year under theme “Present, More!”. During Christmas period, we launched a “Christmas special website for giving our good wishes” and provided wonderful shopping experiences through various Christmas gifts.

Gift event