TOP > CSR > Continual contribution to the regional society
Continual contribution to the regional society
To achieve the true contributions expected by the people, it is necessary for us to stick to a region, deepen relationships to share problems and work hard to find solutions.
AEON MALL is contributing in various ways to the stimulation of local economies. With the opening of a new shopping mall, much work is ordered to the local companies through the building constructor, and consideration has been taken to give one-third of the berths to local specialty stores. The opening of a new shopping mall brings in the employment of thousands of stable jobs resulting in increased tax revenue and population.
As part of the group's social contribution activities, fund-raising activities held with the cooperation of the customers by each shopping mall has given rise to massive results. Especially in FY2011, the year of the Great East Japan Earthquake resulted in donations totaling about 188 million yen to support the disaster-struck areas. Many messages were sent from each area to the local governments of these disaster areas. Also, all shopping malls in Japan saw an increase in customers cooperating in donating blood in FY2011 for a total of 80,177 customers.
As part of the "Green & Green" activities ongoing since 1991, with the paricipation of the staff of the speciality shops, clean-up activities are performed of the pavements and parks around the shopping mall prior to opening.
At AEON Mall, not only do customers enjoy eating and shopping, but we provide highly public services to local residents such as banking, the post office, medical institutions and an administrative services corner for the local government making this multifunctional complex shopping mall a one-stop solution for all.
The "AEON Hall" built within the shopping mall can be used as space for different purposes such as for the exhibition, recital and concert of the various bodies or circles. Depending on the shopping mall, the hall can also be used across a wide range such as for coming-of-age events, filing of an income tax return, and lecturing of drivers' license renewal.
Thailand
In 2011, Thailand saw recordbreaking rain fall resulting in heavy flooding damage. In addition to the sending of financial aid in several installments, we sent approx. 400,000 bottles of 1.5L mineral water. To answer the request of the Royal Thai Embassy in Japan, we sent TOPVALU products (mineral water, porridge, cookies) worth about five million yen to the disaster-stricken areas by air.
Indonesia
In July 2011, the AEON Environment Foundation initiated a three-year plan to plant mangrove trees in the green belt in the north of Jakarta, the capital of Indonesia. In addition to protecting the nearby residential areas and highways from disasters such as flooding, we aim for the regrowth of coastal areas through such planting activities. 14,000 trees were planted in the first activity, involving about 1,000 volunteers from Japan travelling to the area and together with local members.
Vietnam
In cooperation with the People Council of Thua Thien Hue, we are involved in the support of constructing a school in Vietnam over a threeyear plan. In March 2011, the opening ceremony for the school was held through the support from many people. From Japan, school students from elementary school to high school participated in a tour to the school and deepened ties with children at the school overjoyed at the completion of the school. We plan to support construction of 30 schools in the Thua Thien-Hue Province.
China (Tianjin)
Just prior to the opening of AEON MALL Tianjin Zhongbei, we held the "AEON Hometown Forests Program", a tree-planting ceremony, in March 2012. About 1.350 members of the region's junior and medium-high school students participated in the event and seedlings were planted within the site.
Use of the AEON Hall
The "AEON Hall" built within the shopping mall can be used as space for different purposes such as for the exhibition, recital and concert of the various bodies or circles. Depending on the shopping mall, the hall can also be used across a wide range such as for coming-of-age events, filing of an income tax return, and lecturing of drivers' license renewal.
AEON MALL across-the-country is performing a central role far over what is required as a commercial facility to the regional community through the support for various cultural activities of the citizens and traditional events such as the festivals of each region. We will introduce to you examples of an activity which came about through the cooperation of the region and the shopping mall.
Opening of a flea market & donation of wheelchairs
AEON MALL Miyazaki (Miyazaki City Miyazaki Prefecture)
A flea market called "Heartful Market" was held in the parking area of the shopping mall. We bought 8 wheelchairs from the profit collected as the shop opening fee and donated the eight to 8 facilities. Not only shop openers but also the customers and people of concerned bodies were extremely happy.
Fried Chicken Festival
AEON MALL Sank (Nakatsu City Oita Prefecture)
A "Fried Chicken Festival" was held with the purpose of getting more people to know about this fried chicken culture held proudly by Oita Prefecture. A massive success, this festival, held for the 4th time drew shop owners wanting to showcase their skills from Nakatsu City and the surrounding cities and towns. Incidentally, the amount of fried chicken supplied of 1,076 kg broke the world record and was officially recognized in the Guinness Book of Records.
"Asobi no Gakko" (School of Play)
AEON MALL Fujiidera (Fujiidera City Osaka Prefecture)
Hosted by the Morino-ie Zoukei (art and design) Education Research Institute, the children are able to craft and draw pictures through which they tell of delight of crafting and joy of making things, and the spirit of helping one another can be nurtured through these activities by coming into contact with other people. Despite being held only once a month, this event is very popular with over 50 children participating each time.
PR activities of the film "Akane-iro No Yakusoku (PEIXINHO MÁGICO)"
AEON MALL Yamato-Koriyama (Yamato-Koriyama City Nara)
We performed PR activities and cooperated on the production of the feature film, "Akane-iro No Yakusoku (PEIXINHO MÁGICO)" (release in Spring 2012) set in Yamato-Koriyama City. Apart from using this mall as the venue for child auditions and talk shows, staff from specialty stores made appearances as extras. Additionally, this movie was screened in advance at the cinema of this shopping mall with over 12,000 people attending during the roadshow.
Efforts in support of child-raising
AEON MALL Neyagawa (Neyagawa City Osaka Prefecture)
An open space in a Neyagawa City child-raising support site "Tsudio-no-hiroba Yu" has been extremely well received by the children (aged 0 to 3) and their parents. Additionally, as part of measures to support the development of the next generation in Osaka Prefecture, we are asking for participating stores of "Maido Kodomo-demo Card" with the list of special features being posted on the home page as well as within the shopping mall.
Iwate "Kizuna (Bond)" Concert
AEON MALL Morioka (Morioka City Iwate Prefecture)
We hosted a concert centering on wind-instrument music in cooperation with junior high school students in the coastal areas of Iwate Prefecture and junior high schools in and around Morioka City. Although, practicing has not been sufficient due to the earthquake, junior high school students from the Iwate Prefecture agreed to combine into a collective effort and perform together. We will continue to host this event as part of the reconstruction support activities.
"Leading to a smile" Muraku and Morisekinoshita Summer Festiva
AEON MALL Natori (Natori City Miyagi Prefecture)
To bring back smiles on the faces of those who are under enormous influence from the earthquake, the local residents of Muraku and Morisekinoshita together with the shop companies of Morisekinoshita hosted a summer festival. About 3,000 people gathered at the venue, the western parking area and was able to be of some help to the reconstruction of the town.
Tourist association PR event
AEON MALL Ota (Ota City Gunma Prefecture)
Although Gunma Prefecture has many famous historical rumors spread following the Great East Japan Earthquake resulting in a decrease in tourists and revenue. As a result, this shopping mall hosted PR event in conjunction with the Gunma International Tourist Association. We were able to appeal assure the safety of the hot spring area to our customers.
Hosting a fair in tandem with regional stores
AEON MALL Mitouchihara (Mito City Ibaraki Prefecture)
A sales event was hosted with 29 stores centered in Mito City gathering to sell local products within the shopping mall. During this period, about 3,000 customers came with many of them stopping in front of the stores' specialty products. By providing the venue, we were able to contribute to the PR of the local shops.
Cleanup activity on the banks of the Suzukagawa River
AEON MALL Suzuka (Suzuka City Mie Prefecture)
In this shopping mall, throughout the year, a total of 1,118 specialty store employees participated in the cleanup activity of the surroundings performed once every month by each of our shopping. In October, we participated in the event of "Mission to Clean the Rivers and the Sea" hosted by the Ministry of Land, Infrastructure, Transport and Tourism, and cleaned up the banks of the Suzukagawa River together with the neighboring companies and residents.
Culture Festival
AEON MALL Okazaki (Okazaki City Aichi Prefecture)
The culture, local industries and traditional arts bred from the deep history of Okzaki City were exhibited, demonstrated and announced in the public space of AEON Hall. At the same time as showing the appeal of Okazaki City to customers who come from a wide area, AEON Hall provides a place of announcement for those bodies that are unable to get the opportunity to act and announce. In doing so, we hope to donate to the development of Okazaki's culture.
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